{"id":4029,"date":"2022-03-17T07:50:00","date_gmt":"2022-03-17T06:50:00","guid":{"rendered":"https:\/\/blafor.com\/markt\/?p=4029"},"modified":"2022-09-20T09:15:39","modified_gmt":"2022-09-20T07:15:39","slug":"online-handel-oder-stationaerer-handel","status":"publish","type":"post","link":"https:\/\/blafor.com\/markt\/online-handel-oder-stationaerer-handel\/","title":{"rendered":"Online-Handel oder station\u00e4rer Handel"},"content":{"rendered":"\n<p>Verbraucher stellen sich die Frage: Online-Handel oder station\u00e4rer Handel, was ist besser. Der Online-Handel wie auch der station\u00e4re Handel haben ihre Vor- und Nachteile.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_570d21-52, .wp-block-kadence-advancedheading.kt-adv-heading_570d21-52[data-kb-block=\"kb-adv-heading_570d21-52\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_570d21-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_570d21-52[data-kb-block=\"kb-adv-heading_570d21-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_570d21-52 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_570d21-52[data-kb-block=\"kb-adv-heading_570d21-52\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_570d21-52 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_570d21-52\">Der Handel im Wandel<\/h2>\n\n\n\n<p>Tatsache ist, der Online-Handel hat binnen weniger Jahre die Oberhand gewonnen und z\u00e4hlt zu den wichtigsten Wachstums-Treibern der Wirtschaft. Die Anzahl der lokalen Gesch\u00e4fte nimmt immer weiter ab. <\/p>\n\n\n\n<p>Doch sind es nicht die Ladengesch\u00e4fte, gastronomische Angebote und kulturelle Einrichtungen die Gr\u00fcnde warum wir die Innenst\u00e4dte besuchen, es ist die Lebensqualit\u00e4t der Einwohner.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1ec57e-89, .wp-block-kadence-advancedheading.kt-adv-heading_1ec57e-89[data-kb-block=\"kb-adv-heading_1ec57e-89\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1ec57e-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_1ec57e-89[data-kb-block=\"kb-adv-heading_1ec57e-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_1ec57e-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_1ec57e-89[data-kb-block=\"kb-adv-heading_1ec57e-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_1ec57e-89 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1ec57e-89\">Was ist station\u00e4rer Handel?<\/h2>\n\n\n\n<p>Station\u00e4rer Handel ist der Verkauf und Kauf von Waren und\/oder Leistungen an einem festen Standort (z.B. im Ladengesch\u00e4ft). Also ein Ort an dem der Verbraucher den direkten Kontakt mit der begehrten Ware herstellen kann.<\/p>\n\n\n\n<p>Die Vorteile liegen auf der Hand, im Ladengesch\u00e4ft k\u00f6nnen wir die Waren ansehen, anfassen, f\u00fchlen, anprobieren und wenn es gef\u00e4llt gleich mitnehmen. Ein weiterer Vorteil ist die pers\u00f6nliche Beratung und Entscheidungshilfe.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_66967c-89, .wp-block-kadence-advancedheading.kt-adv-heading_66967c-89[data-kb-block=\"kb-adv-heading_66967c-89\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_66967c-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_66967c-89[data-kb-block=\"kb-adv-heading_66967c-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_66967c-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_66967c-89[data-kb-block=\"kb-adv-heading_66967c-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_66967c-89 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_66967c-89\">Was ist Online-Handel?<\/h2>\n\n\n\n<p>Online-Handel (auch E-Commerce oder Versandhandel genannt) nennt man den Verkauf und Kauf von Waren und\/oder Leistungen \u00fcber das Internet. Verk\u00e4ufer (Anbieter, Interneth\u00e4ndler) und K\u00e4ufer (Verbraucher, Kunde) schlie\u00dfen online, \u00fcber die Lieferung einer Ware oder \u00fcber die Erbringung einer Leistung, elektronische Vertr\u00e4ge ab.<\/p>\n\n\n\n<p>Zu den wohl wichtigsten Vorteilen f\u00fcr Verbraucher z\u00e4hlt wohl das gro\u00dfe Sortiment-Angebot an einem zentralen Ort und die bequeme Lieferung an seine Wunsch-Adresse. Zu dem kommt noch die Freiheit, sich an keine bestimmte \u00d6ffnungszeiten halten zu m\u00fcssen.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_36e16d-15{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_36e16d-15 .kt-button{font-weight:normal;font-style:normal;}.kt-btns_36e16d-15 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_36e16d-15 .kt-btn-wrap-0 .kt-button::before{display:none;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_36e16d-15\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-true kb-btn-global-inherit wp-block-button__link\" href=\"https:\/\/blafor.com\/markt\/katalog\/\"><span class=\"kt-btn-inner-text\">Jetzt online shoppen<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fas_long-arrow-alt-right kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 448 512\" height=\"1em\" width=\"1em\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg><\/div><\/a><\/div><\/div>\n\n\n\n<p>Die offensichtlichen Nachteile sind die Wartezeiten bis zur Lieferung, hohe Retouren-Quote und gravierende Umsatz-Ausf\u00e4lle f\u00fcr den station\u00e4ren Einzelhandel. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_850da5-1a, .wp-block-kadence-advancedheading.kt-adv-heading_850da5-1a[data-kb-block=\"kb-adv-heading_850da5-1a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_850da5-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_850da5-1a[data-kb-block=\"kb-adv-heading_850da5-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_850da5-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_850da5-1a[data-kb-block=\"kb-adv-heading_850da5-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_850da5-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_850da5-1a\">CO\u00b2 Bilanz im Vergleich<\/h2>\n\n\n\n<p>W\u00e4hren da nicht die vielen Retouren und der Verpackungsm\u00fcll, w\u00e4hre der Versandhandel in der Klimabilanz vorne. <\/p>\n\n\n\n<p>Mehrweg-Versandverpackungen, bessere Produktinformationen und Elektromobilit\u00e4t k\u00f6nnen Onlinehandel klimafreundlicher machen. Quelle: <a href=\"https:\/\/www.umweltbundesamt.de\/presse\/pressemitteilungen\/klimabilanz-von-online-ladenkauf-das-produkt\" target=\"_blank\" rel=\"noreferrer noopener\">Umwelt Bundesamt<\/a><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f40954-51, .wp-block-kadence-advancedheading.kt-adv-heading_f40954-51[data-kb-block=\"kb-adv-heading_f40954-51\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f40954-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_f40954-51[data-kb-block=\"kb-adv-heading_f40954-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_f40954-51 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_f40954-51[data-kb-block=\"kb-adv-heading_f40954-51\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading_f40954-51 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f40954-51\">Unser Fazit<\/h2>\n\n\n\n<p>Wer einen station\u00e4ren Handel betreibt, ist ohne Online-Handel schon jetzt auf verlorenem Posten. Die heutigen Konsumenten erwarten, dass das Angebot auch online zu entdecken ist.<\/p>\n\n\n\n<p>Wollen wir die Innenst\u00e4dte f\u00fcr Begegnungen und Erlebnisse erhalten, brauchen wir den station\u00e4ren Handel, Gastronomie und Kultur. Denn nur die Mischung macht die Innenstadt attraktiv und lebenswert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verbraucher stellen sich die Frage: Online-Handel oder station\u00e4rer Handel, was ist besser. Der Online-Handel wie auch der station\u00e4re Handel&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[33],"tags":[665,666,667],"class_list":["post-4029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping","tag-e-commerce","tag-handel","tag-konsum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online-Handel oder station\u00e4rer Handel : BlaFor.com Markt<\/title>\n<meta name=\"description\" content=\"Der Handel befindet sich im Wandel. 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